Bruce is married to Violet, Hyacinth's sister. Bruce appears to be fond of horse-racing. His house is labeled The Paddocks and his glassware is engraved with the names of injured jockeys. As described in the episode "Violet's Country Cottage", Bruce owns crystal glassware engraved with naked ladies. Hyacinth describes Violet as having "married that turf accountant." The turf accountant is obviously Bruce. He also drives a top of the range Mercedes.
In the episode, The Pageant, Bruce mentions that he and Violet have several unnamed children when Violet threatens to leave him ("You can't leave me! Oh come back to me Violet! Think of the scandal! The children! The alimony!")